Wordmark Guidelines
The wordmark is a valuable and visible asset. To be effective, is must be used consistently and held to the standards in this guideline.
Wordmark Use
The University of Illinois directs formal use of the wordmark. The current wordmark is the Block I with specific spacing, alignment, colors, and fonts. The wordmark helps identify Gies College of Business for audiences both on and off campus.
The wordmark should appear on everything: ads, marketing materials, web pages, business cards, signs, clothing, etc. To ensure correct implementation, all use of the wordmark on external communication and/or marketing materials must be created and approved by the Office of Marketing & Communications (MarCom). Internal communication (for faculty/staff) does not need to be created by MarCom, but MarCom must be consulted to ensure the appropriate wordmark is used.
College Name
We are proud and honored to use the Gies name for our College. Anything with Gies College of Business on it is a representation not only of the College but of Larry and Beth Gies. The Gies name must always be used respectfully and in alignment with our brand standards
Wordmark Types
Gies College of Business with University of Illinois
The University of Illinois name is used with the Gies College of Business name when connection with the university is important or necessary, or with audiences that are not familiar with Gies, such as international, prospective, and corporate audiences.
Examples: video bumpers, international recruitment materials, some initial prospective recruitment materials, formal pieces (certificate or diploma), etc.
University of Illinois should be used only when it will be legible. It should NOT be used for digital or social media.
Gies College of Business
This is used as our primary wordmark and when connection with the university is obvious.
Examples: unit/program materials, admitted materials, presentations, etc.
Gies Business
This shorter version of the College name is used with audiences that are more familiar with Gies: current students, alumni, and faculty and staff.
Examples: merchandise, environmental branding, VBB, internal materials, etc.
Illinois Gies
This is used for recognition as Illinois Gies in alignment with peers (Indiana Kelley, Michigan Ross) and for reputation management in situations when we might be shown or listed with peers. The version with the line should be used when possible. An alternate version without the line is available only if the line becomes illegible due to size.
Examples: Ads (digital or print), when submitting a wordmark as part of an ad buy
Gies Icon
To be used as a digital icon or on merchandise when space requires it.
Examples: Social media, Gies Groups, GiesLink, Coursera, merchandise
On social media, the main Gies account will be on the navy background. Any unit accounts should use the orange background.
