Color Palette & Typography

Primary Colors

Illini orange and Illini blue are central to our brand identity and should be the dominant colors used on all designs.

Research shows orange is the color most identified with our brand.

We encourage orange being incorporated at least as much as blue.

Illini Orange Illini Blue

Secondary Colors

Secondary Color Storm

Supporting Colors

Supporting colors - Industrial

Accessibility

Altgeld orange was built to serve as an accessible option when Illini orange does not provide enough color contrast — for example, when using orange type at a small size or when orange is on light gray. It provides the appropriately accessible contrast to be inclusive of our diverse audience needs. Only use Altgeld orange to aid in meeting contrast and legibility accessibility requirements.


Typography & Usage

Choosing the right typeface sets the tone for your design while reinforcing the brand identity. To install these fonts, download them to your computer and follow the steps provided by Apple and Microsoft.

Headlines
Source Sans

Body Copy
Source Sans

Emphasis
SuperFly

Stat Numbers
Chronicle Black

Limited Use
Georgia, Open Sans Condensed, and Montserrat 

Print Typography Montserrat and Source Sans

In rare cases where brand assets may be shared with partners or units who do not have access to appropriate brand fonts, substitutions may be used. Refer to the appropriate substitution font in the table.