Graphic Elements

Full photo

A full photo is preferred for use with all materials. Using a full photo gives a cleaner, more modern look. Gradients and gradient maps may be used over photos to provide better legibility or interest. See also the Photography section below.

Gradients

Gradients are a useful tool for adding text on top of images that are busy, or for emphasizing Illini colors in a design. When adding gradients to images, a slight diagonal gradient creates a more dynamic layout. You can also create slightly different effects by adding blend modes to the gradient.

Stats

When using stats outside of the Block I format, consider the number of stats per page in determining size and ratio of stat to descriptive text.

Descriptive text may be placed beneath or to the side of the stat

Stacked Gies: Optional Graphic Element

The Stacked Gies is an optional graphic element inspired by the collaboration, cross-pollination, and culture of shared purpose that abounds in our College. This element should be implemented by MarCom only and should always be used together with our wordmark. It should be used sparingly and at the discretion of MarCom.

The clear space around the stacked Gies fits within the counter and the circular bottom portion of the capital G. Always maintain sufficient clear space to maintain legibility, and never allow competing elements to invade this space.

This element should bleed off at least one margin in printed and digital materials.

When cropping, be sure the dot of the “i” remains intact. When used as an overlay or background element, it should be in Gies Grey at 60 percent opacity or lower. This will allow the element to pick up its background color, creating a tone-on-tone effect.