Powered by Gies Business and Co-Branding
The following guidelines are designed for specified units open to students across campus.
- “Powered by Gies Business” will be used only on wearables and merchandise from a specific catalog of items. All items must be purchased through Gies MarCom. Refer to the Gies Co-Branding Merchandise Catalog for approved items. The catalog is updated each academic year.
- The treatment and placement of the name of the unit will follow College and campus brand guidelines.
- Flyers, signs, and other materials will include the Gies Business or Gies College of Business wordmark rather than “Powered by Gies Business.”
- Outside of “Powered by Gies Business,” there may also be new opportunities for co-branding that lists multiple colleges and schools, based on how funding and resources for the programs are structured (e.g. Hoeft Technology & Management Program).
Flyers, Signs, and Other Materials
Units and programs managed by Gies College of Business will adhere to Gies Business brand standards. This includes units that collaborate with other Colleges or units on campus, as well as programs that are open to students from other colleges. The unit name may be prominent on marketing pieces, but a standard wordmark must be used. Per campus branding guidelines, sub-units of the College may not have their own wordmark.
Using "Powered by Gies Business"
The program name with “Powered by Gies Business” may only be used on merchandise. The Block I must appear in a separate location and cannot be locked up with the unit name or “Powered by Gies Business.”
Program names may be abbreviated or written out like the examples shown here.
Merchandise Requirements
Wordmark Placement on Merchandise
All items must have the Block I on them as well as the trademark symbol. The Block I logo must be visible on the front of any “Powered by Gies Business” shirt (not on sleeves).
The program name with Powered by Gies Business will be used on merchandise, and must be in a separate location from the Block I. It cannot be locked up like a wordmark.
Merchandise Colors
Merchandise colors must be Illini orange or Illini blue. Gray or white may be used on a limited basis and must be approved by Gies MarCom.
Co-Branding
Programs that are jointly managed and funded with another college on campus should be co-branded. An example is The Hoeft Technology & Management Program, a joint minor managed by Gies Business and The College of Grainger Engineering.
Co-branding is also appropriate when we are co-sponsoring an event or publication.
When multiple internal university collaborators or sponsors join forces, the Block I or the Illinois primary wordmark are the only identity marks that should be used. Unit wordmarks shouldn’t be used for collaborative efforts unless they’re in the same college and use the college-level wordmark. Additional references of the unit can be added in text.
