Powered by Gies Business
The following guidelines are designed for specified units open to students across campus.
- “Powered by Gies Business” will be used only on wearables and merchandise from a specific catalog of items.
- The treatment and placement of the name of the unit will follow College and campus brand guidelines.
- Flyers, signs, and other materials will include the Gies Business or Gies College of Business wordmark rather than “Powered by Gies Business.”
- Outside of “Powered by Gies Business,” there may also be new opportunities for co-branding that lists multiple colleges and schools, based on how funding and resources for the programs are structured (e.g. Hoeft Technology & Management Program).
Flyers, Signs, and Other Materials
Units that are managed through Gies College of Business will be branded as Gies. This includes units that collaborate with other Colleges or units on campus, as well as programs that are open to non-Gies students. The unit name can be prominent on marketing pieces, but the Gies wordmark must be used. Units will not have their own wordmark.
Powered by Gies Business
The program name with Powered by Gies or Powered by Gies Business must be on merchandise. It should be used with the Block I in a separate location. It cannot be locked up with the Block I like a wordmark.
The program name may be abbreviated or written out like each example shown here.
Merchandise Requirements
Wordmark Placement on Merchandise
All items must have the Block I on them as well as the trademark symbol. The Block I logo must be visible on the front of any “Powered by Gies Business” shirt (not on sleeves).
The program name with Powered by Gies Business will be used on merchandise, and must be in a separate location from the Block I. It cannot be locked up like a wordmark.
Merchandise Colors
Merchandise colors must be Illini orange or Illini blue. Gray or white may be used on a limited basis and must be approved by Gies MarCom.
All items must be purchased through Gies MarCom. Refer to the Gies Co-Branding Merchandise Catalog for approved items. The catalog is updated each academic year.
Co-Branding
Programs that are jointly managed and funded with another College on campus should be co-branded. Examples include The Hoeft Technology & Management Program and the Master of Science in Financial Engineering – both jointly managed by Gies Business and The Grainger Engineering.
Co-branding is also appropriate when we are co-sponsoring an event or publication.
When we co-brand with other Colleges or units on campus, the university wordmark or Block I should be used. The Colleges should be identified separately from the wordmark.
