The Gies Brand - Business on Purpose

This page is undergoing revision. Check back again soon for updates!


Our brand is the essence of who we are. It is the emotional connection that people have with us. In short, it is our promise. It tells the world what we believe in, and it guides our direction in the educational experiences we deliver.

When talking about the Gies College of Business brand, remember:

  • It is more than the name of a person.
  • It is about the philosophy of what we do every day in our interactions with students, in our teaching, and in our research.

How to talk about Business on Purpose

Everything we do at Gies is intentionally designed to empower our students to find their “why.”

Our intent is to make our students better, our curriculum stronger, and our research more impactful. Those goals guide the decisions we make—what we say yes to and what we say no to. What separates Gies Business is that purpose. We help students think about why they are getting a business education and how they can use it to make the world a better place.


We fulfill our promise by creating an environment that fosters meaningful action in our students and builds their Gies pride. Here are a few of the many ways we deliver on our promise:

  • Through specialty programs, where students explore broad, international, and cross-disciplinary opportunities
  • Through learning by doing, where students work directly with clients and acquire valuable, real-world skills
  • By creating a flexible and unique student experience, rather than using a one-size-fits-all approach
  • By fostering a collaborative environment, where upperclassmen, faculty, and alumni support students on their path to purpose