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Gies research reveals advantages of informative brand names

Professor Olga Khessina’s paper focuses on high-velocity markets, characterized by rapid rates of product change and turnover. The research examined the relationship between the names of optical disk drives and their success in the marketplace.

Illinois Gies takes stackability to the next level

In the last five years, Gies has masterfully designed a suite of stackable educational degrees, where students can take a course and then apply that credit to the College's highly regarded iMBA or other certificate programs.